Evaluation of Social Media Impact on UN Agencies in Yemen

Abstract

Nowadays, the whole world is becoming a small village. Globalization is the fact of living everywhere. The use of the internet and advanced technology integrates with all different life angles and can never be neglected in our daily lives. As part of this technology advancement, social media has broken into our daily lives and you can find these platforms or at least one of them in every home. Social media is now part of any business everywhere, and all businesses now think of it as the first marketing option for all kind of services provided. Starting from the fact that social media is a critical tool for any business, this study analyzes how social media can affect the work of non-profit organizations. The study targets UN agencies in Yemen. To assess and evaluate this impact of social media on UN agencies in Yemen, a questionnaire of 25 questions was constructed and circulated among different people in these agencies. As in the case of other previous studies, the results of this study show that there is a great positive impact of social media on brand awareness, community engagement and organizations performance. Similar to other studies, fundraising is used as purpose of social media use, but it still needs more strategic plans in the future to be applied efficiently. UN agencies have to keep on more strategic plans to keep their social media platforms into their own targets.